U River Cruises vs Viking River Cruises

Comparing U River Cruises vs Viking River Cruises

How does hip newcomer U River Cruises (formerly U by Uniworld) stack up against Viking River Cruises? We’ve got the lowdown on all the important differences to help you make the most informed decision.

Check out the comparison chart below, or scroll down to read detailed breakdowns.

U River Cruises (formerly U by Uniworld)Viking
Price Range for 8 Day Cruise$1,499+$2,099+
All Inclusive?Includes meals, excursions, onboard WiFi, and gratuities, but not alcohol or port fees. Yes
Cruises Offered6, within Western EuropeDozens, throughout Europe, as well and China and Egypt
Ship Size62 Rooms95 Rooms
Charge a Single Supplement Fee?YesYes
Ship AmenitiesRooftop Lounge, Gym, Spa, Bar, Laundry Service (for additional fee)Sun deck, Bar, Library, Walking Track, Laundry Service (for additional fee)
Demographics20s-40s Retirees
Age RestrictionsAll passengers must be 18+. While there was some initial talk of upper age limits, there is actually no maximum age.All passengers must be 18+, no maximum age.
Dress CodeNoneNone, but recommended "elegant casual" attire for evenings
Size of Standard Room128 sq ft, Queen size bed150 sq ft, Bed in between Full and Queen size dimensions
Private Bathroom in all Rooms?YesYes

U by Uniworld vs Viking: Things to Consider


If you’re on a tight budget, U River Cruises is a an easy choice. In addition to fares that are easily half or less than Viking, their unique Triple Standard rooms allow you to bunk with 2 friends (I’m dying to do this for a girls trip!), bringing the cost down even further.

Viking has a lot to recommend it if you’re working with a larger budget, but the demographic can be a little stodgier. Which brings us to the next consideration…


You’ll be spending a week with the other travelers on your ship, so who will they be? Travelers in their 20s and 30s may find it easier to socialize among U River Cruises’ younger-skewing demographic.

One of the things I love about U River Cruises is that excursions start later in the day to allow you to sleep in after a late night out. But if you’re more of an early riser and not big on partying, Viking may be a better bet for you.


Viking cruises aren’t cheap, and they follow through with high quality food and amenities, with an old-school luxury hotel feel on board.

Being geared to a younger demographic means a different vibe on board U River Cruises, including an on-board nightclub, spa and gym, along with a sleek boutique hotel feel. I wouldn’t necessarily say that it’s specifically geared towards Instagrammability, but like so many new brands, they’re always conscious of it.

Other river cruise options:

River cruise deals on Tour Radar

Freelance writer, full-time traveler.